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1 brand establishment
марк. разработка марки (процесс создания марки на начальных стадиях жизни продукта; разработка включает в себя создание сети распространения продукта и способы убеждения потребителей покупать его)See: -
2 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
3 brand building
Mktgthe establishment and improvement of a brand’s identity, including giving the brand a set of values that the consumer wants, recognizes, identifies with, and trusts. Values developed in the process of brand building include psychological, physical, and functional properties that consumers desire and should always identify a property that is unique to that brand. -
4 branding
сущ.1) общ. клеймение; таврение; маркировкаbranding of boxes with names and registration numbers — маркировка коробок именами и регистрационными номерами
2) марк. брендинг (процесс создания бренда и управления им; заключается в формировании у потребителей особого впечатления о товаре (услуге) данного производителя и поддержании у потребителей доверия к качеству товара; включает в себя создание, усиление, перепозиционирование, обновление и изменение бренда, его расширение и углубление)Syn:See:* * *. При имиджевой рекламе с помощью баннеров рекламодатель ставит целью не привлечение на свой сайт как можно большего количества посетителей, то есть создание/улучшение своего имиджа среди пользователей сети. Здесь важен не столько отклик баннера, сколько его способность запоминаться и улучшать имидж рекламодателя. . Internet advertisement .* * *область системы маркетинговых коммуникаций, занимающаяся разработкой фирменного стиля, его элементов, формированием уникального имиджа фирмы, отличающего ее от конкурентов -
5 фирма
I ф`ирмаж.1) ( деловая компания) business firm; company2) разг. (солидная, известная организация) solid / brand-name establishment3) разг. ( продукция известной фирмы) brand-name product, brand nameу него́ джи́нсы - фирма — his jeans are a brand name
••секре́т фирмы — trade secret
II фирм`афирма ве́ников не вя́жет — см. веник
ж. жарг.= фирма I 3) -
6 manufacturer
сущ.1) эк. изготовитель, производительA manufacturer's sales branch is a wholesale establishment owned and operated by the manufacturer. The branch offers maximum control of sales and service to customers. It also provides good maximum feedback. — Торговые филиалы промышленных предприятий являются учреждениями оптовой торговли, находящимися во владении и управлении производителя. Филиал предлагает свои услуги покупателям и осуществляет максимальный контроль за продажами. Он также обеспечивает максимальную обратную связь производителя с потребителем.
Syn:maker 2)See:, original equipment manufacturer, toll manufacturer, manufacturer mark, manufacturer packaging, manufacturer's agent, manufacturer's brand, manufacturer's catalogue, manufacturer's customer, manufacturer's guarantee, manufacturer's mark, manufacturer's price, manufacturer's representative, manufacturer's selling price, manufacturer's suggested price, manufacturer's suggested retail price, manufacture, manufacturing2)а) эк. фабрикант; заводчик; промышленник; бизнесмен, предпринимательб) эк. предприятие обрабатывающей промышленностиSyn:* * *. . Словарь экономических терминов . -
7 Fabriknummer
Fabriknummer
factory (serial, maker’s) number;
• Fabrikökologie factory ecology;
• Fabrikordnung shop rules;
• Fabrikort manufacturing place;
• Fabrikpackung original packing;
• Fabrikplanung planning of a factory;
• Fabrikpreis factory cost (price), industrial (manufacturing cost, cost-plus) price;
• Fabrikprojekt manufacturing (factory) project;
• Fabrikschließung plant (mill, Br.) shut-down;
• Fabrikschornstein [factory] smokestack, factory chimney;
• Fabrikschutzmarke trademark;
• Fabriksirene factory hooter, hoot (Br.);
• Fabrikstadt factory (manufacturing, mill, Br.) town, industrial city;
• Fabrikstraße factory roadway;
• Fabriktätigkeit plant job;
• Fabriktor factory (plant) gate;
• Fabrikunfall industrial accident;
• tödlicher Fabrikunfall industrial fatality;
• Fabrikunterlagen factory records;
• Fabrikverlagerung transfer of a factory;
• Fabrikvertreter manufacturer’s agent (representative);
• Fabrikviertel manufacturing quarter;
• Fabrikware manufactured articles (goods, commodities), machine-made goods, factory-produced (-made) articles (goods), factory products;
• Fabrikwerkstätte manufacturing establishment (shop, plant);
• Fabrikwesen factory system;
• Fabrikzeichen brand, certification mark, style, manufacturer’s sign, trademark;
• eingetragenes Fabrikzeichen registered trademark;
• Fabrikzeichenschutz protection of trademarks;
• Fabrikzentrum manufacturing center (US) (centre, Br.);
• Fabrikzufahrt access road. -
8 Handelsabmachung
Handelsabmachung
trading arrangement;
• Handelsabordnung trade delegation;
• Handelsabschlag markdown [on selling price] (US);
• Handelsabteilung (Konsulat) commercial section;
• Handels- und Wirtschaftsabteilung (Auswärtiges Amt) trade service;
• Handelsadressbuch trade (business) directory;
• Handelsagent commercial (US) (mercantile) agent, commission merchant;
• Handelsagentur mercantile (commercial) agency;
• Handelsakademie mercantile academy, commercial (business, US) school;
• Handelsakzept trade acceptance;
• ausstehende Handelsakzepte (Bilanz) trade acceptances receivable (US);
• Handelsangebot trade offering;
• Handelsangelegenheiten commercial matters;
• Handelsartikel articles of merchandise, commercial articles, commodities, wares;
• geschützte Handelsartikel patented articles;
• Handelsattaché commercial attaché (counsellor, secretary), trade-service diplomat;
• Handelsausdruck commercial (mercantile) term;
• Handelsauskunft trade enquiry;
• Handelsauskunftei credit-reporting agency;
• Handelsausschuss committee of commercial men, trade commission (committee, US);
• Handelsaussichten trade prospects;
• Handelsausstellung trade show (exhibition) (Br.);
• Handelsausweitung expansion of trade (commerce);
• Handelsbank commercial bank (credit company), acceptance house, merchant bank[er] (Br.), trading bank (Australia);
• Handels- und Gewerbebank trade (commercial) bank;
• seine Handelsbankfunktionen ausdehnen to expand its merchant banking arm;
• bilaterale Handelsbarrieren bilateral trade barriers;
• Handelsbeauftragter (diplomatischer Dienst) trade commissioner (Br.);
• Handelsbedingungen (Austauschrelation) terms of trade;
• Handelsbedürfnisse trade demand;
• Handelsbefugnis licence;
• Handelsbeilage (Zeitung) commercial supplement;
• Handelsberechtigung trade licence;
• Handelsbericht commercial (mercantile) advice, market (commercial) report, city article (Br.);
• Handelsbeschränkungen impediment to (restraint of) trade, trade restrictions;
• Handelsbeschränkungen aufheben to lift the discriminations;
• Handelsbeschränkungen unterwerfen to place restrictions on foreign trade;
• Handelsbesprechungen commercial negotiations, industrial conference, trade talks;
• Handelsbestimmungen economic clauses;
• Handelsbeteiligung trade sharing;
• Handelsbetrieb business, commercial establishment (business, enterprise), firm;
• Handelsbevollmächtigter commercial agent;
• Handelsbezeichnung trade (commercial) name, commercial term, brand. -
9 Herstellungsvertrag
Herstellungsvertrag
manufacturing agreement;
• Herstellungsvorschriften production prescriptions;
• Herstellungswerk manufacturing enterprise (establishment, plant);
• Herstellungswert production value, (Selbstkosten) value at cost, cost value, prime cost;
• mit einem Herstellungswert von... zu Buch stehen to stand at cost at...;
• Herstellungszeichen [maker’s] brand, trademark;
• Herstellungszeit period of production, production time. -
10 Spitzenangebot
Spitzenangebot
marginal supply;
• Spitzenanlage first-class investment;
• Spitzenaufsichtsrat top board;
• Spitzenausgleich surplus settlement, clearing transfer, (Börse) evening up;
• Spitzenbeamter top-ranking official (US);
• Spitzenbedarf peak [of the] demand, peak-period demand;
• vordringlicher Spitzenbedarf top-priority needs;
• winterlicher Spitzenbedarf winter peak in demand;
• Spitzenbelastung maximum (permissible) load, (el.) peak load;
• mit dem Problem der saisonalen Spitzenbelastung fertig werden to handle the seasonal peak problems;
• Spitzenbelastungszeit peak (rush) hours;
• außerhalb der Spitzenbelastungszeit off-peak;
• Spitzenberater top adviser;
• Spitzenbetrag residual amount, (Börse) fractional (uneven) amount, odd lot (US), (Kredit) balance;
• Spitzenbeträge erwerben to buy shares in odd lots (US);
• Spitzenbetrieb top plant;
• Spitzenbewertung erzielen to hit top ratings;
• Spitzenbranche leading branch;
• Spitzeneinkommen haben to be in the highest income brackets;
• Spitzenerzeugnisse choice articles (goods), high-quality products;
• Spitzenerzeugnis der Markenindustrie top-selling brand;
• Spitzenfinanzierung peak financing;
• Spitzenforschungsprojekt advanced research project;
• Spitzenforschungszentrum research centres of excellence;
• Spitzenfunktionär top-level official;
• Spitzenfunktionäre (Partei) establishment;
• gewerkschaftliche Spitzenfunktionäre key union leaders;
• Spitzengehalt top[-level] salary (pay), maximum salary, ceiling;
• Spitzengehalt beinhalten to command a very substantial salary;
• Spitzengespräche top-level talks;
• Spitzengewinn (Börse) top gain;
• Spitzengremium board of supervisors, top-team;
• Spitzenhilfskraft top aid;
• Spitzenindustrie leading industry;
• Spitzenjahr peak year, (Gewinn) vintage year of profits;
• Spitzenjournalist crack (top-notch) reporter;
• Spitzenkandidat top candidate, frontrunner, shoo-in (US);
• zahlenmäßig hinter dem Spitzenkandidaten liegen to stand a close second;
• Spitzenklasse top grade, top of ranks;
• Spitzenkonzern blue-chip concern;
• Spitzenkosten topmost cost;
• Spitzenkraft top[-level] executive (US), top talent (aide), blue-eyed (fair-haired) boy (sl.);
• Spitzenkraft für Wertpapieranlagen top analyst. -
11 Dach
Dach, alles unter einem
(Einkaufen) one-stop shopping;
• unter Dach und Fach under shelter;
• Ernte unter Dach und Fach bringen to bring in the harvest;
• Dach fonds fund of funds;
• Dachgepäckträger (Auto) roof-rack;
• Dachgeschoss attic storey (story, US);
• Dachgesellschaft stock trust (US), umbrella holding company, controlling (US) (holding, community) company, parent company (concern, corporation, enterprise, establishment) (US);
• Dachgewerkschaft parent union;
• Dachmarke family brand;
• Dachorganisation parent (umbrella, holding, overhead) organization;
• Dachschild streamer;
• Dachunternehmen parent enterprise;
• Dachverband umbrella organization;
• Dachverband der britischen Gewerkschaften Trades Union Congress (TUC) (Br.);
• Dachwerbung roof advertising;
• ausgebaute ZIPY\@NDS&DachZIPY\@NDS&wohnung, Dachwohnung in einem Hochhaus penthouse. -
12 alles unter einem
Dach, alles unter einem
(Einkaufen) one-stop shopping;
• unter Dach und Fach under shelter;
• Ernte unter Dach und Fach bringen to bring in the harvest;
• Dach fonds fund of funds;
• Dachgepäckträger (Auto) roof-rack;
• Dachgeschoss attic storey (story, US);
• Dachgesellschaft stock trust (US), umbrella holding company, controlling (US) (holding, community) company, parent company (concern, corporation, enterprise, establishment) (US);
• Dachgewerkschaft parent union;
• Dachmarke family brand;
• Dachorganisation parent (umbrella, holding, overhead) organization;
• Dachschild streamer;
• Dachunternehmen parent enterprise;
• Dachverband umbrella organization;
• Dachverband der britischen Gewerkschaften Trades Union Congress (TUC) (Br.);
• Dachwerbung roof advertising;
• ausgebaute ZIPY\@NDS&DachZIPY\@NDS&wohnung, Dachwohnung in einem Hochhaus penthouse. -
13 clase
f.1 class.de primera clase first-classde segunda clase second-classclase alta/media upper/middle classlas clases dirigentes the ruling classesclase obrera working classclases pasivas = pensioners and people on benefitclase preferente club classclase social social classclase trabajadora working classclase turista tourist class2 sort, kind (tipo).no me gusta esa clase de bromas I don't like that kind of joketoda clase de all sorts o kinds of3 class (education) (asignatura, alumnos).clases particulares private tuitionclase de francés/inglés French/English classclase magistral master class* * *1 (grupo, categoría) class2 (aula) classroom; (de universidad) lecture hall3 (tipo) type, sort\asistir a clase to attend classdar clase to teachde buena clase good qualityde todas clases of all kinds, of all sortstener clase to have classtoda clase de all sorts ofclase alta upper classclase baja lower classclase de conducir driving lessonclase dirigente ruling classclase media middle classclase obrera working classclase particular private class, private lessonclase preferente business classclases de recuperación remedial classesclases pasivas pensionersprimera clase first classsegunda clase second class* * *noun f.1) class2) sort, type* * *1. SF1) (Escol)a) (=lección) lesson, classuna clase de historia — a history lesson o class
- fumarse o saltarse o soplarse la claseb) (=instrucción) schoolfaltar a clase — to miss school, be absent
c) (=aula) classroomd) (=grupo de alumnos) classla gente de mi clase — my classmates, my class
"se dan clases particulares" — "private tuition offered"
2) (Univ)a) [práctica] (=lección, instrucción) class; (=aula) classroomb) (=lección) lecturehoy no voy a clase — I'm not going to any lectures today, I'm not going to University today
c) (=aula) lecture room3) (=tipo) kind, sortgente de todas clases — all kinds o sorts of people, people of all kinds
con toda clase de detalles — in great detail, down to the last detail
4) (=calidad) quality5) [en viajes] classsegunda clase — second class, standard class
6) (=elegancia) classtu hermana tiene mucha clase — your sister has a lot of class, your sister's very classy
7) (Sociol) classlas clases acomodadas — the well-to-do, the moneyed classes
la clase dirigente o dominante — the ruling class
la clase política — politicians pl, the political establishment Sociol
8) (Bio, Bot) class9) (Mil)2.ADJ And * first-rate, classy ** * *1)a) ( tipo) kind, sort, typeb) ( categoría)2) (Transp) classviajar en primera/segunda clase — to travel (in) first/second class
3) (Sociol) class4) (distinción, elegancia) class5) (Educ)a) ( lección) classclases de conducir or manejar — driving lessons
dictar clase (de algo) — (AmL frml) to lecture (in something)
dar clase or (Chi) hacer clases (de algo) — profesor ( en colegio) to teach (something); ( en universidad) to lecture (something), teach (something)
¿quién te da clase de latín? — who takes you for Latin?
da clases de latín/piano con un profesor privado — (Esp) she has latin classes/piano lessons with a private tutor
b) ( grupo de alumnos) classun compañero de clase — a classmate, a school friend
c) ( aula - en escuela) classroom; (- en universidad) lecture hall o room6) (Bot, Zool) class* * *1)a) ( tipo) kind, sort, typeb) ( categoría)2) (Transp) classviajar en primera/segunda clase — to travel (in) first/second class
3) (Sociol) class4) (distinción, elegancia) class5) (Educ)a) ( lección) classclases de conducir or manejar — driving lessons
dictar clase (de algo) — (AmL frml) to lecture (in something)
dar clase or (Chi) hacer clases (de algo) — profesor ( en colegio) to teach (something); ( en universidad) to lecture (something), teach (something)
¿quién te da clase de latín? — who takes you for Latin?
da clases de latín/piano con un profesor privado — (Esp) she has latin classes/piano lessons with a private tutor
b) ( grupo de alumnos) classun compañero de clase — a classmate, a school friend
c) ( aula - en escuela) classroom; (- en universidad) lecture hall o room6) (Bot, Zool) class* * *clase11 = class, class, cluster, kind, nature, schedules, the, sort, type, schedule, table, ilk, class standing.Ex: The following highlights are what this first class of Fellows recall of their time overseas.
Ex: A class is a set of things which share some property, or characteristic, in common.Ex: Various other methods of obtaining clusters have been described, including the use of fuzzy sets, but these are beyond the scope of this book.Ex: Document descriptions may be drafted for a wide variety of different kinds of library material, but some common principles can be established.Ex: Since all of the headings are alphabetical words, it is possible to interfile entries regardless of the nature of their heading.Ex: The list of terms, representing concepts systematically arranged and showing their relationships, constitutes the schedules of a classification scheme.Ex: Thoughts of this sort kept running about like clockwork mice in his head, while the murmur of chatter filled the room and outside dusk had yielded to black night.Ex: There are a number of types of abstracts or labels that can be applied to abstracts.Ex: We have now established all the information that we need to enable us to construct a schedule, or table, in a given subject area.Ex: We have now established all the information that we need to enable us to construct a schedule, or table, in a given subject area.Ex: Perhaps she would be well advised to read that book and others of its ilk to see if she could learn something about surviving in the corporate world.Ex: Social distance, the aloofness and unapproachability of persons of different social strata, is both a symbol of class standing.* análisis multidimensional de clases = multidimensional cluster analysis.* área de datos específicos de la clase de documento = material (or type of publication) specific details area.* clase acomodada = nob.* clase alta = upper class.* clase anterior = anterior numeral class.* clase baja = lower class, the.* clase business = business class.* clase capitalista = capitalist class.* clase fénix = Phoenix schedule.* clase general = containing class.* clase gobernante, la = ruling class, the, ruling elite, the.* clase intelectual = intellectual class.* clase marginada = underclass.* clase media = middle class.* clase media alta = upper-middle class.* clase obrera = working class.* clase política = political class.* clase principal = main class.* clases altas, las = upper circles, the.* clases auxiliares = auxiliaries.* clases inferiores, las = lower orders, the.* clase social = social class.* clase superior = brahmin.* clase trabajadora = working class, labouring class.* clase turista = economy class.* con toda clase de comodidades = with all mods and cons.* con toda clase de lujos = with all mods and cons.* correo de primera clase = first class post.* cultura de la clase alta = high culture.* cultura de la clase baja = low culture.* cultura de la clase media = middlebrow culture.* de primera clase = first class, first-rate, tip-top.* de segunda clase = second-rate.* designación específica de la clase de documento = specific material designation.* designación general de la clase de documento = general material designation.* de una clase social superior = above + Posesivo + class.* dimensión de clase = class dimension.* fuera de clase = out-of-class.* identidad clase-tipo = type-token identity.* lucha de clases = class warfare.* modelo en su clase = showpiece.* notación de clase = class notation.* política de clases = class politics.* prejuicio de clases = class prejudice.* relación clase-tipo = type-token ratio.* sin clases sociales = classless.* sistema de clases sociales = class system.* subdivisión dentro de una clase = link, step of division.* toda clase de = all sorts of.* una clase de = a kind of.clase22 = classroom, class.Ex: Teaching is done through lectures, seminars, tutorials and practical work both in the classroom and the library.
Ex: The students in these classes were asked to record their library science periodical usage for one week = En estas clases se les pidió a los estudiantes que mantuvieran un registro del uso que hacían de las publicaciones periódicas de biblioteconomía y documentación durante una semana.* delegado de clase = class prefect, class representative.clase33 = lesson, session, course unit, teaching session, lecture.Ex: There were lessons in this story which appear to have been ignored but remain valid for the future.
Ex: But more mature readers can be expected to go on reading for full sessions without flagging, a point that most children should reach by ten years old.Ex: This paper discusses the library education programme in the 1st library school in Nigeria to offer the course unit system as operated in the USA.Ex: In teaching session after teaching session, day after day, school tasks are administered through textbooks, instruction manuals, reference works, etc -- tomes teeming with problems for the pupils to solve.Ex: The staff undertake searches and enquiries for the user and educate the user by various ways, from informal discussion to fully prepared lectures.* anterior a la clase = preclass.* apuntes de clase = lecture notes, class notes.* asistir a una clase = attend + class.* aula de clase = teaching room.* clase de educación de adultos = adult learning class, adult learner class.* clase de educación especial = special education class.* clase de educación física = physical education class.* clase de gimnasia = gym class.* clase de historia = history lesson.* clase de prácticas = practical.* clase de primaria = infant class.* clase de redacción = composition class.* clase didáctica = didactic lecture.* clase magistral = lecture class.* clase nocturna = evening class.* clases de apoyo = remedial teaching.* clases de guitarra = guitar tuition.* clase virtual = e-lesson.* compañero de clase = classmate.* curso de clases magistrales = lecture course.* curso mixto de clases y práctica en la empresa = sandwich course.* dar clase = give + a lesson, teach + class, teach + lesson, hold + class.* ejercicios de clase = school tasks.* en el aula de clase = classroom-based.* faltar a clase = play + hooky, skip + class, play + truant, bunk off, bunk + classes, skive, bunk + school.* faltar a una clase = miss + class, cut + class.* fugarse una clase = skip + class.* hora de clase = class period.* horario de clase = class time, class schedule.* horas de clase = class time, school hours.* impartir clases = lecture.* lectura en clase = class reading.* lectura recomendada de clase = classroom reading.* material didáctico entregado en clase = class handout.* perderse una clase = miss + class.* preparar un trabajo de clase = research + paper.* programa mixto de clases y práctica en la empresa = sandwich programme.* saltarse una clase = skip + class, miss + class, cut + class.* trabajo de clase = term paper, coursework [course work], term project, essay assignment, class assignment, course assignment, homework, student assignment, written assignment.* trabajos de clase = classroom asignment.* * *A1 (tipo) kind, sort, typesin ninguna clase de explicaciones with no explanation of any kind, without any kind of explanationte deseo toda clase de felicidad I wish you every happiness2(categoría): productos de primera clase top-quality productsB ( Transp) classviajar en primera/segunda clase to travel (in) first/second classCompuestos:economy o tourist class● clase ejecutiva or preferentebusiness classC ( Sociol) classgente de todas las clases sociales people of all (social) classesla clase política politiciansCompuestos:upper classlower classruling classmiddle class● clase media alta/media bajaupper-middle/lower-middle classworking classfpl:working classD (distinción, elegancia) classtiene mucha clase she has a lot of class, she's very classy ( colloq)E ( Educ)1 (lección) classeste año ha faltado a clase diez veces this year he's missed ten classesla clase que más me gusta es la de historia my favorite class o ( BrE) lesson is historyse porta muy mal en clase she behaves very badly in class¿a qué hora sales de clase? what time do you get out of class ( o school etc)?los centros en los que se imparten las clases ( frml); the centers where classes are heldclases de conducir or manejar driving lessonsdicta clase de filosofía ( AmL); she teaches philosophy, she gives philosophy classes«alumno» ( Esp) to have classesda clases particulares he gives private classes, he teaches privately¿quién te da clase de latín? who do you have for o who takes you for Latin?da clases de matemáticas en la Universidad she lectures in o teaches mathematics at the Universitydio la clase de mi parte he gave o took the class for medoy clases de música con un profesor particular ( Esp); I have music lessons with a private teacherhace clases de piano en el conservatorio ( Chi); he teaches piano at the conservatory2 (grupo de alumnos) classinvitó a toda la clase a la fiesta she invited the whole class to the partyes el primero de la clase he's top of the class, he's the best in the classun compañero de clase a classmate, a school friend3 (aula — en una escuela) classroom; (— en una universidad) lecture hall o room, lecture auditorium ( AmE), lecture theatre ( BrE)¿en qué clase es la conferencia? which room is the lecture in?Compuestos:master classevening classprivate class o lesson( Mil) ≈ NCO, ≈ noncommissioned officer* * *
clase sustantivo femenino
1 ( tipo) kind, sort, type;
2 (Transp, Sociol) class;
clase económica or turista economy o tourist class;
clase ejecutiva or preferente business class;
clase alta/baja/media upper/lower/middle class;
clase dirigente or dominante ruling class;
clase obrera working class
3
b) ( categoría):
4 (Educ)
clases de conducir or manejar driving lessons;
dictar clase (de algo) (AmL frml) to lecture (in sth);
dar clase or (Chi) hacer clases (de algo) [ profesor] to teach (sth);◊ da clases de piano (Esp) she has piano lessons;
clase particular private class o lesson
(— en universidad) lecture hall o room
clase sustantivo femenino
1 (género, tipo) kind, sort: tienen toda clase de instrumentos musicales, they have all kinds of musical instruments
2 (categoría) class
viajar en primera/ segunda clase, to travel first/second class
un jamón de primera clase, a top-quality ham
3 (grupo social) class
clase alta/media, upper/middle class
clases pasivas, pensioners
4 Educ (aula) classroom
(grupo de estudiantes) class
(lección) lesson, class
5 (elegancia, estilo) class
' clase' also found in these entries:
Spanish:
amiga
- amigo
- baja
- bajo
- colegio
- compartimento
- compartimiento
- curso
- dar
- dirigente
- entre
- especie
- fichada
- fichado
- fumarse
- género
- guión
- honda
- índole
- media
- medio
- mejor
- naturaleza
- permitirse
- pueblo
- repelente
- suerte
- tema
- tipo
- adelante
- apuntar
- asistir
- atrás
- burgués
- burguesía
- capar
- capear
- cierto
- compañero
- dibujo
- dictar
- dormir
- espabilado
- faltar
- formar
- listo
- numeroso
- obrero
- orden
- parejo
English:
artwork
- background
- blue-collar
- board
- brand
- breed
- charge off
- class
- classmate
- classroom
- classy
- conclude
- description
- discipline
- diverse
- dunce
- economy class
- first-class
- form
- grade
- gym
- heterogeneous
- institution
- kind
- lance corporal
- lecture
- lesson
- lower-class
- manner
- method
- middle-class
- nature
- order
- period
- posh
- remedial
- riding lesson
- second-class
- session
- shade
- Sloane Ranger
- sort
- start off
- stay behind
- stream
- take
- tourist class
- type
- upper class
- variety
* * *clase nf1. [grupo, categoría] class;de primera clase first-class;de segunda clase second-class;una mercancía de primera clase a first-class o top-class product2. [en medio de transporte] class;primera/segunda clase first/second class;viajar en primera/segunda clase to travel first/second classclase económica economy class;clase ejecutiva business class;clase preferente business o club class;Andes clase salón [en tren] first class;clase turista tourist class3. [grupo social, profesional, institucional] class;la clase médica the medical profession;la clase política the political class, politiciansclase alta upper class;clase baja lower class;la clase dirigente the ruling class;clase media middle class;clase media alta upper middle class;clase media baja lower middle class;clase obrera working class;clase ociosa the idle classes;clases pasivas = pensioners and people on benefit;clase social social class;clase trabajadora working class4. [tipo] sort, kind;no me gusta esa clase de bromas I don't like that kind of joke;toda clase de all sorts o kinds of;os deseamos toda clase de felicidad we wish you every happiness;de toda clase of all sorts o kinds;sin ninguna clase de dudas without a (shadow of a) doubt5. Zool class6. Ling class7. [asignatura, lección] [en colegio] class;[en universidad] lecture;una clase de historia a history class/lecture;iremos al cine después de clase [en colegio] we're going to the cinema after school;[en universidad] we're going to the cinema after class;me voy a clase, nos veremos luego I'm going to my lecture, see you later;el profesor no le puede recibir ahora, está en clase the teacher can't see you now, he's teaching o he's giving a class;dar clases [en colegio] to teach;[en universidad] to lecture;da clases de español a un grupo de franceses she teaches Spanish to a group of French people;doy clase con el Sr. Vega Mr Vega is my teacher;faltar a clase to miss school;faltó una semana a clase por enfermedad she was off school for a week because she was ill;hoy tengo clase [en colegio] I have to go to school today;[en universidad] I've got lectures today Esp clases de conducir driving lessons;clase magistral lecture;Am clases de manejar driving lessons;clase nocturna evening class;clases particulares private tuition;clases de recuperación = extra lessons for pupils who have failed their exams8. [alumnos] class;me encontré a una compañera de clase I met a classmate9. [aula] [en colegio] classroom;[en universidad] lecture room o halluna mujer con mucha clase a very classy woman;con ese gol demostró su clase he showed his class with that goal* * *f1 EDU class;dar clase(s) teach2 ( variedad) kind, sort3 social class;la clase obrera the working class4:tener clase have class;una mujer con clase a classy woman* * *clase nf1) : class2) índole, tipo: sort, kind, type* * *clase n2. (lección) class / lesson¿a qué hora empieza la clase? what time does the class begin?3. (tipo) kind4. (aula) classroom -
14 price leadership
Mktgthe establishment of price levels in a market by a dominant company or brand
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